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RADIO IS ALIVE Blog

STUNTS, TIMING & TASTE

  When arriving in a large southern market six years ago my Program Director at the time decided it would be a great occasion to introduce me to the listeners in a more personal way. He su...

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THE REAL DEAL

It's the end of the year.  The big company that you work for is at the point in the year where they lay people off to save money.  You're told that your position is eliminated, bu...

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UMBRELLA BRANDING

What Sprite is to Coke, what the Big Mac is to McDonalds can be what a good talent can be to a great media outlet. What separates the good radio stations from the best is Brand Building, not just t...

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